There are three us of - two brothers and a friend. And we were always fascinated by watches. A watch is an accessory that is both practical and aesthetic. It's a way for a man to express his own personality. But one question has always bothered us. Why aren't there a watch with premium specifications that would be affordable for everyone? Looking rationally, you'd think that materials and manufacturing costs should be the major contributors to high prices. We have decided to put it to the test. And the results stunned us. The reality for most brands is that the cost of a watch itself is only a fraction of the final price. So what are the main components in the final price?
Our research has shown that it's three things: middlemen, marketing and profit. Middlemen are everyone in between the brand and the buyer - distributors, wholesalers, retailers, logistics companies, etc. Marketing is the secret sauce that makes the buyer want that specific item. However, here lies a paradox. The more company spends on making a person to want their product the higher the final price will be. And funny enough, the buyer will be covering all the costs which arose from making him buy the product in the first place. Sure, marketing is essential piece in today's economics otherwise nobody would know that you exist. But are all marketing costs really necessary? Giant billboards, pricey celebrities, expensive photoshoots and the list goes on... So instead of you getting quality item for reasonable price, you are forced to pay for everything you don't necessarily benefit from. Something had to be done.