SGS brand started in late 2016 when three young people couldn't understand why a watch with premium specifications costs four figures or more. We were passionate watch enthusiasts but the prices in the market didn't make any sense. Were the companies putting outrageous margins on their products? Are the watches so expensive to manufacture? Or was it about the profit? These questions led us to some answers but also to even more questions. Ultimately, we realized that majority of the costs arise not from the product itself but rather from various middlemen (distributors, retailers, logistics companies) and marketing (huge billboards, full page magazine ads, expensive photoshoots). When you think about it, these costs don't improve the end product - watch - in any way. And guess who covers all these costs? Yes, it's the buyer, it's YOU!..
Isn't there another way? Is it truly impossible to get a watch with premium specifications at an affordable price? What if we remove all the middlemen and all unnecessary marketing? These were the questions that didn't let us sleep at night. Step by step we were looking deeper into this matter. We've had numerous meetings with different factories, consulted with many experts and analyzed hundreds of watch brands. And the conclusion was undeniable: it's possible, just it takes effort and time. Now we were on the mission!
The final question was what about the aesthetics of the watch? How should it look like? Somehow that came naturally. All of us were always fascinated by the heroes who risked their lives to save the entire world during World War II. Especially pilots. We felt that if we created WW2 pilot watch inspired watch model that would our way to pay respect to those heroes. Name of the watch? That also came naturally - Eagle. And that's how SGS Eagle was born!
In April 2017 we've launched a crowdfunding campaign on Kickstarter platform. More than 400 people backed our project and became founders of SGS brand. That allowed our dream - a watch with truly premium specifications for a fraction of the price - come true. And you won't see us making huge sales or running large discount promotions. We don't have that markups on our watches. But the ability to make this watch as affordable as possible is much more important for us than chasing profit. That's in our motto: quality without compromise.
So let us introduce you our creation - SGS Eagle!